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Reducing Friction from the Consumer Journey with Add-to-Cart Report
Download the free report now.
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Transforming how we shop on social media: AI鈥檚 Role in Social Commerce
Social commerce, where social media and eCommerce converge, is projected to reach $79.64 billion in US sales by 2025, a massive leap from $26.97 billion in 2020. AI is the engine driving this growth, enabling hyper-personalized experiences, seamless shopping journeys, and innovative tools that enhance consumer engagement.
AI鈥檚 Impact on Social Commerce
Personalized Shopping AI tailors content by analyzing browsing and purchasing behaviors. Platforms like TikTok and Instagram deliver hyper-relevant shoppable posts and videos, increasing conversions.
Seamless Purchases Shoppable posts powered by AI allow users to buy directly from images or videos. Livestream shopping events also benefit from AI-driven real-time analytics, helping brands adapt and optimize during live sessions.
Conversational AI and AR Tools AI chatbots on platforms like Facebook Messenger guide consumers through the shopping process, while AR tools powered by AI let users try products virtually, improving confidence and satisfaction.
Demographics Shaped by AI Insights
Gen Z and Millennials Lead More than half of Gen Z adults (18鈥24) have made purchases through social channels, while Millennials rely heavily on social platforms for shopping decisions. AI provides insights into these groups鈥 preferences, enabling brands to target them effectively.
Global Influence While the US is growing, China leads in social commerce adoption, with 51.5% of social media users making purchases. AI-powered strategies used in China, such as predictive product placement, can guide US retailers in scaling their efforts.
The Future of AI in Social Commerce
By 2026, AI will drive hyper-personalized campaigns, predictive social commerce, and hands-free shopping through voice commands. As AI tools evolve, they鈥檒l help brands balance personalization with privacy, building trust and fostering loyalty among consumers.
Social commerce, fueled by AI, is revolutionizing how we shop. Retailers who adopt these technologies will unlock the full potential of this $79.64 billion market, meeting consumers where they spend the most time, on social media.
鈥
Reducing Friction from the Consumer Journey with Add-to-Cart Report
Download the free report now.
Thank you! Your submission has been received!
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Transforming how we shop on social media: AI鈥檚 Role in Social Commerce
This is some text inside of a div block.
This is some text inside of a div block.
Social commerce, where social media and eCommerce converge, is projected to reach $79.64 billion in US sales by 2025, a massive leap from $26.97 billion in 2020. AI is the engine driving this growth, enabling hyper-personalized experiences, seamless shopping journeys, and innovative tools that enhance consumer engagement.
AI鈥檚 Impact on Social Commerce
Personalized Shopping AI tailors content by analyzing browsing and purchasing behaviors. Platforms like TikTok and Instagram deliver hyper-relevant shoppable posts and videos, increasing conversions.
Seamless Purchases Shoppable posts powered by AI allow users to buy directly from images or videos. Livestream shopping events also benefit from AI-driven real-time analytics, helping brands adapt and optimize during live sessions.
Conversational AI and AR Tools AI chatbots on platforms like Facebook Messenger guide consumers through the shopping process, while AR tools powered by AI let users try products virtually, improving confidence and satisfaction.
Demographics Shaped by AI Insights
Gen Z and Millennials Lead More than half of Gen Z adults (18鈥24) have made purchases through social channels, while Millennials rely heavily on social platforms for shopping decisions. AI provides insights into these groups鈥 preferences, enabling brands to target them effectively.
Global Influence While the US is growing, China leads in social commerce adoption, with 51.5% of social media users making purchases. AI-powered strategies used in China, such as predictive product placement, can guide US retailers in scaling their efforts.
The Future of AI in Social Commerce
By 2026, AI will drive hyper-personalized campaigns, predictive social commerce, and hands-free shopping through voice commands. As AI tools evolve, they鈥檒l help brands balance personalization with privacy, building trust and fostering loyalty among consumers.
Social commerce, fueled by AI, is revolutionizing how we shop. Retailers who adopt these technologies will unlock the full potential of this $79.64 billion market, meeting consumers where they spend the most time, on social media.
鈥
Reducing Friction from the Consumer Journey with Add-to-Cart Report
Download the free report now.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
